Product analysts look after a company's line of products and may be involved in forecasting sales trends and product development. Product analysts are important members of a product development team, providing other members with information on the business and market requirements for a product. They use their skills to identify product requirements and ensure that the team takes account of the customer perspective throughout the product development process.
Product analysts carry out market research to identify opportunities for developing new products or making changes to existing products. They interview customers to discuss their future product requirements, and they review published research reports to identify gaps in the market that their company could meet.
Establishing market requirements provides a framework that enables the development team to prepare design proposals based on fact, rather than guesswork. They analyse their own products and those of competitors, comparing performance and features with current market requirements. Product analysis provides the development team with a benchmark for new product performance.