Marketing Professional is a broad term including the titles of director, executive, manager, consultant, analyst, officer, coordinator and assistant.
Marketing professionals are involved in developing and implementing campaigns to promote a product, service or idea to the public or to a target audience. It is a varied role that includes planning, advertising, public relations, event organisation, product development, distribution, sponsorship and research.
Marketing work is often challenging and fast-paced. Many organisations have marketing departments, meaning that marketing professionals can be found in both the private and public sectors, ranging from the financial, retailing and media industries to voluntary and public sector organisations.
The responsibilities of a marketing professional vary depending on the size of the organisation and sector, and whether the focus is on selling a product or service or on raising awareness of an issue that affects the public.