Market Researcher / Analyst

Market researchers or market analysts collect and analyse data and information that is valuable to their clients. Their clients are generally organisations, businesses and government departments. The information they provide helps their clients to make informed political, social and economic decisions.

Market researchers may be employed directly by a company, where they would collect and analyse information on customer opinions, investment and marketing decisions. However, the majority of market researchers are employed by marketing agencies where work is carried out on numerous projects for different companies and industries.

Market researchers tend to specialise in either quantitative or qualitative research. Quantitative research involves working with statistics and percentages and can deliver quick results. Qualitative research is a much longer process involving analysing opinions, and can provide the reasons behind statistics.