Science Advisory Council - Mr Chris Beer

Chief Executive Officer - Luxottica Australasia, SE Asia & South Africa

Responsible for approximately 1,300 retail stores in five countries, five brands, i.e. OPSM, Laubman & Pank, Budget Eyewear, Sunglass Hut, Bright Eyes and LensCrafters, Chris has strategic oversight of group operations, marketing, merchandise, HR, IT, finance, distribution and manufacturing. He sits on the Board of Luxottica South Pacific and the Executive Committee of Luxottica Retail. 

 Previously Chris was Group General Manager with Luxottica Retail South Pacific, where he played a key role in managing the transition of the OPSM Group from an ASX-listed entity to ownership by the Milan-based Luxottica Group, the world's largest eyewear company.

 During this time, Chris drove initiatives to ensure the OPSM Group compliance with new corporate governance and risk management guidelines introduced by the ASX.

 Chris has 25 years' experience in the retail sector, most of it spent with OPSM. He held senior executive positions in sales and operations before being appointed International HR Manager for the OPSM Group in 1999, and General Manager Retail for OPSM Australia in 2001. He has been responsible for a number of transforming OPSM Group initiatives, including the rebranding of OPSM as a contemporary fashion retailer and the repositioning of Budget Eyewear and Laubman & Pank. He led a new branding initiative in Hong Kong that has created a unique position for Luxottica Retail in the Asian marketplace, and he is currently involved in expanding Luxottica's business in South Africa. 

Chris believes strongly that performance is driven through the development of people through culture. He is strongly committed to the principles of Corporate Social Responsibility and was instrumental in establishing Community I-Care, now known as OneSight, the global Luxottica foundation dedicated to improving eye health in needy and remote communities.

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